Bloomberg Investigates | Bloomberg Originals


As Producer, I transformed a Bloomberg-published article on a financial crime investigation into an interview-driven narrative for Bloomberg Originals. I reverse-engineered a shooting script, booked contributors, directed and conducted interviews, conceptualized emotive scenes without actors, directed drone shoots, and shaped picture, pacing, and score in the edit. I owned every stage of production.


The Result: The piece exceeded their typical viewership by more than 300% and maintained an above-average watch time. 93% of views were driven by YouTube’s homepage and suggested video recommendations.